Regional Course on Communication and Advocacy for Agricultural and Rural Statistics
20 - 24 April 2015, Beijing, China
Objectives
• Increasing understanding of the communication issues between the data producer and user that have an impact on the effective use of data for policy research and analysis and policy formulation and monitoring;
• Providing guidance in developing a business case and communication and advocacy strategy for promoting awareness of the role of agricultural and rural statistics for policy making and evaluation and increasing appreciation by policy makers and decision makers in government of the importance of allocating resources for quality agricultural and rural statistics; and
• Equipping participants with the knowledge and tools on effective presentation and dissemination of agricultural statistics techniques in order to maximize the chances of uptake by their intended users.
| Course Materials | ||
|---|---|---|
Module 1 - Why is an advocacy and communication strategy for improving agricultural and rural statistics (ARS) needed? | ||
| Session 1.1: | Advocacy, Policy and Policy Advocacy | |
| Session 1.2: | Global Strategy to Improve Agricultural and Rural Statistics: An Advocacy Tool | |
| Session 1.3: | Basics of the Policy Advocacy Process | |
| Session 1.4: | In-depth Country Assessments (IdCA) and Strategic Plans for Agricultural and Rural Statistics (SPARS): Starting Point of Advocacy Process | |
Module 2: - Devising an Advocacy and Communication Strategy Plan for ARS | ||
| Session 2.1: | Overview of a 10-Part Advocacy and Communication Strategy Plan Framework | |
| Session 2.2: | Part 1- Define the advocacy issues | |
| Session 2.3: | Part 2- State the advocacy goals | |
| Session 2.4: | Part 3- Identify who to advocate to (decision-makers and their influencers) | |
| Session 2.5: | Part 4- Understand interests of target decision-makers | |
| Session 2.6: | Part 5- Identify potential opposition and obstacles | |
| Session 2.7: | Part 6- Assess advocacy capacity: assets and gaps | |
| Session 2.8: | Part 7- Identify advocacy partners | |
| Session 2.9: | Part 8- Communication and Advocacy | |
| Session 2.9: | Part 8- Select tactics for achieving goals | |
| Session 2.10: | Part 9- Develop messages and selecting means of communication | |
| Session 2.11: | Part 10- Develop a monitoring and evaluation plan | |
Training resources : 10-Part Framework Workbook | ||
Module 3: Assessing practices in communicating agricultural and rural statistics | ||
| Session 3.0: | Statistical Communication for Advocacy | |
| Session 3.1: | Is statistical dissemination enough? | |
| Session 3.2: | How effective are your methods of communicating agricultural and rural statistics? | |
| Session 3.3: | How has your communication strategy built demand for agricultural and rural statistics? | |
Module 4: Putting it all together | ||
| Daily working sessions: Applying 10- part framework to country-specific contexts | ||
| Final session: Implementing the strategy: Identifying next 3 major actions> | ||
Reference Materials | Link | |
Country Presentations | Link | |